However, due to the COVID-conditions that the aesthetic was popularised under, it’s also seen as a much more political, morose, nihilistic, and ironic movement than its predecessors. Image: Pinterestĭue to its popularisation by Gen-Z, the style takes directly from the first incarnations of ‘Indie’ and early 2000s-fashion – but is considered visually brighter, queerer, and more accessible as a subculture. However, it was fully solidified as a bonafide aesthetic in the middle of the COVID-19 pandemic in 2020. What we do know is that the new Indie aesthetic was born recently, due to the increasing popularity of TikTok (known as new-Tumblr). While currently called ‘Indie-Kid Aesthetic’, the term is contested as more adults and designers begin to replicate the style. Many people have a different take on what today’s Indie aesthetic is set to be called. So, while the style, and socio-political motivations change with time, Aesthetics continue to be a reaction to the world around us. For example, the unique ‘Punk’ scene that blossomed in East Germany under the rule of the German Democratic Republic – a Soviet puppet-state – was born out of resistance to the totalitarian regime of the East, and a desire for the ‘freedom’ of Western democracy.
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